I read an very interesting article with the title “The key to successful automation is using it wisely” and I want to use it as todays talking point on this #TalkingTuesday.
I am often asked about things that people can interject in a conversation in hopes of joining in and either adding value or taking some value away with them. Well this article on automation is a perfect conversation starter because of the interesting value it holds in all our lives. There were three main interest points that I enjoyed and I am going to turn them into business ideas that you can utilize in growing your business while gaining topics for future discussions when you’re in your mental engagement mode.
The first point of interest for you to consider in the business sense is that automation can save so much money and time for your company. For instance, nowadays so many people have started online businesses and with technology at heightened levels, automation has allowed people who would otherwise never have been able to afford and start a new business, not only to start that business but run it efficiently and with the same capabilities as larger companies that have been around for years. As a very small example, technology has allowed you to automatically collect emails from people visiting your website. You then you just login to your email account once a day, once a week or even once a month, write up a sales letter and tell your program what day, what time and how often to send that sales letter out to all these people who have automatically opted in to receive electronic information from you. The automation has allowed you to save money on having a full time employee to constantly search for email participants and or new customers and it has lessoned the need for other employees to keep track and monitor email correspondence etc. With a few clicks, the automation process can even collect and sometimes even fulfill orders for you. This automation is efficient as well as cost saving in that you can hire one employee rather than two or three and have that employee help with other aspects of your business which in turn helps your business grow and prosper through increased efficiency. This type of automation helps you utilize minimal people in more efficient and less wasteful and tedious ways.
The second point of interest with automation is that it effectively and with great accuracy test the market for you. With automated email blast, social media posts and automated vlogs and or blogs, you can do product testing in bulk and almost instantaneously receive feedback where in the past this process could have taken you an endless amount of employees and weeks if not months of gathering and analyzing data that was collected and worse, having employees, with their own bias, make crucial decisions for your business rather than have a computer with fixed algorithms make decision based on facts.
The last and in my opinion the best part of automation is the fact that it can enhance customer experience. Business personnel as well as consumers don’t always want to deal with another person and when this happens, there is always a bad situation that ensues and possibly the ultimate cost which is the loss of a current sale and probably the loss of a future sale as well. We as people nowadays, are always in such a rush and have very little time to spare so when it comes to automated customer service, this allows the consumer to deal with an issue quickly through prompts or if they want to be longer winded, through an email without having to have human to human interaction. Most automated customer service portals have greetings that are enjoyable and with “Bots” today, they can even assist you the same if not more efficiently than a human.
The takeaway from this automation blog is not that automation is taking jobs away from people which was the point of the article. The takeaway in my opinion and with my twist, is that automation immensely helps humans to be more efficient, more cost effective and more in tune with the clientele they seek. It’s a very debatable issue which is why it is a perfect topic for a Talking Tuesday but it is also my advice to all the people in my Lori’s Loop group to take advantage and utilize automation to the benefit of your business so that it can assist you with further growth and success.
Never forget that as Warren Buffet says, the more you learn, the more you earn so here is the book I have chosen for you to read. It’s called Automate Your Routines Guarantee Your Results. It hilariously discusses automating yourself which in my opinion will prepare you for more advanced automating of your business. I’m sure your library has it and if not, ask your friends to borrow it. As I usually state, if neither of those options are available to you, I have a link for Amazon who sells it for just a few dollars so that you can get a copy>> https://amzn.to/31UzcFw
If you choose to shop in Amazon, I would greatly appreciate it if you could use the link I have provided. As an Amazon Affiliate, it is possible I can earn a bonus and therefore continue to provide continued content we all enjoy. Thank you in advance!
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