On this #WisdomWednesday I chose three ideas that you should know, implement and follow without having to think about it.
First of all, customer service matters. It is unreal how many business owners feel that they don’t need to provide any extra customer service once they make a sale. Just because you’re in business does not mean that you’re not dealing with humans. People want to feel like they matter whether it is in a personal relationship or whether they are spending their money to buy goods or services. Here are a couple of statistics to bring reality to the forefront of your business. Statistic one is that more than 50% of consumers have stated that they have not repurchased from a company who had bad customer service. How many millions of dollars are lost just because you don’t cater to someone handing you their money? The second and an even worse statistic is that more than 60% of consumers have confirmed that they posted bad reviews after receiving bad customer service. In an error where the world is locked in to social media, these postings will kill your business solely because you view your customer as a sale rather than as a new member of your circle. If you want to be successful than you need to make customer service an extension of who you are and not an afterthought of a sale. Yes, if you want someone to hand over their hard earned money to you then, you need to learn the art of taking care of people. Keeping in mind that people will know if you are being sincere or just a kiss ass.
The second idea that should be part of who you are and not an afterthought is personalization. I’m not talking about selling items with peoples names all over them. I am talking about personalizing a consumer’s experience. As a simple example, when sending out an email offering your previous consumer a sale or a promotional item or even just a newsletter, don’t send it out as a blank or generalized “Hello Sir or Madam”. When you have any contact with an consumer, you address them by their name. You would be surprised what a mental stimulant it is when someone is referred to by their actual name rather than by a generic label. This personalization should become second nature to you.
My third idea which should be a part of who you are rather than what you do is to keep it fresh. You don’t want anything old or expired in your life and neither do your consumers. As a small example, everyone offers the infamous 10% off so you should offer 9% or 11% off, something different. Make them wonder why. They will assume that they are getting the best deal possible because the percentage is not generic. Be creative and come up with all different kinds of plans that work well with your business. Just keep it fresh and once again differentiate yourself from your competitors.
So on this #WisdomWednesday, it’s so important that you know things rather than learn things. In other words, use common sense and put your how to manual to rest sometimes. In order to be a success, you must love your business and what you are doing. When you love something you don’t have to learn how to love it, you just do and you spend your life nurturing it Nurture your business and don’t take it for granted if you want it to thrive and to be a success.
A cute read called Boss Mom is written as if you’re “raising” your business. You will understand in a more fun way what I am saying so borrow it from your library or a friend and read it. If you can’t borrow it, here is a link to get it from Amazon >> https://amzn.to/32Eytcv
If you choose to shop in Amazon, I would greatly appreciate it if you could use the link I have provided. As an Amazon Affiliate, it is possible I can earn a bonus and therefore continue to provide continued content we all enjoy. Thank you in advance!
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